Deal-Won / The work / Price lists

Your price list changed. Your website, your reps and your invoices did not.

Supplier costs move weekly. Keeping the catalog, the storefront, the quoting sheet and customer-specific pricing in step is somebody’s entire afternoon, every week, forever.

The afternoon that never ends

A supplier sends a new cost sheet as a spreadsheet with merged cells. Somebody updates the ERP. Nobody updates the online store, so a customer orders at last quarter’s price and you honour it, because arguing costs more than the difference.

Your best account has negotiated pricing on 60 items. It lives in a spreadsheet, and the only person who fully understands it has been there since 2011.

Every distributor we talk to has a version of this, and every one of them describes it as temporary.

What it costs you today

  • How many separate places does one price change have to be entered?
  • How long between a supplier’s cost change and your storefront showing it?
  • Who is the only person who fully understands your customer-specific pricing?
  • How many products on your site have a description nobody has read since it was imported?
The second question is the one that shows up in margin. Every day of lag is a day you are selling at a price you no longer pay.

What we build

  1. Take cost sheets in the shape suppliers actually send them

    Spreadsheets with merged cells, PDFs, tables pasted into an email body. Read and normalised without anyone retyping a column.

  2. One change, everywhere it needs to go

    ERP, storefront, quoting, rep-facing lists. Entered once. This is the entire job and it is why the work pays for itself quickly.

  3. Get customer-specific pricing out of one person’s head

    The negotiated deals become visible and auditable rather than tribal. This step is usually the one that matters most and it is never the one people ask for.

  4. Make the catalog worth finding

    At Mike’s we migrated roughly 1,095 products and wrote them for search as part of the store rebuild.

  5. Flag what looks wrong before a customer does

    Margin below your floor, a cost that moved 40% overnight, a price that did not propagate. Caught on the way out, not on the invoice.

~1,095Products migrated and written for search at Mike’s
3×Mike’s online store revenue, first month after the 21 May 2026 launch, against the legacy web store the month before
That 3× is the online sales channel only. Mike’s has run a retail counter and B2B accounts since 1959 and we claim no credit for those. The basis for every number on this site.

Questions we get on this one

Our customer-specific pricing is a spreadsheet one person understands.

That is the most common answer we get, and it is the real risk on this page. The work starts by getting that logic out of one head and into something the rest of the company can see, before anything gets automated on top of it.

Will this change prices without me approving them?

Only if you decide it should. You set which changes flow straight through and which wait for a person. A supplier cost update landing on your storefront unreviewed is a choice, not a default.

What happens when a supplier sends a spreadsheet with merged cells?

It gets read anyway. Cost sheets arrive as spreadsheets, PDFs and email tables, formatted for the supplier’s convenience. Anything genuinely ambiguous goes to review rather than through.

Does this help anyone find us?

It can. At Mike’s we migrated roughly 1,095 products and wrote them for search as part of the store rebuild. A catalog nobody can find is a catalog that only sells to people who already know you.

Find where AI can save your team time.

Tell Tom what slows your team down or gets in the way of sales. In 30 minutes, identify a first automation and what it could be worth.