AI Agents for Real Businesses

AI that does the work.Not AI that talks about it.

Most AI can hold a conversation. Deal-Won builds agents with hands — they change stock, send invoices, and answer what’s on the schedule, inside Slack, SMS, and the tools you already pay for. Every action is logged, reversible, and attributed to whoever asked.

Book Your Free AI Assessment

30 minutes · Custom dollar-impact roadmap · Yours to keep

Mike’s Beverages & Liquors · San Francisco inventory

Agents

IInventory

VInvoicing

SScheduling

RReorder calls

Channels

#Slack

TSMS & email

Agent · Inventory

Adds stock from a Slack message. No admin login.

01 · Ask

Slack ✓

02 · Check

Shopify ✓

03 · Act

Write ✓

2:41:02askJoe: “add 5 stumptown nitro”

2:41:03matchStumptown Nitro Keg (5G)

2:41:04writestock 2 → 7 · logged to Joe

2:41:04done1.9s · reversible

A real run from Mike’s warehouse floor. The agent never moves money or emails a customer without a human saying yes.

Case Study · Mike’s Beverages & Liquors

We rebuilt a 1959 beverage distributor on AI. Its online store tripled revenue in a month.

Mike’s Beverages & Liquors has sold beer, wine, and spirits in San Francisco since 1959. The web store was slow, there was one sales channel, no SEO, and inventory was tracked by hand. We migrated the business onto Shopify — the full 1,095-product catalog, four delivery zones, nine automated skills — and built agents that run inventory, ops, and outreach. The new storefront went live on May 21, 2026.

3×

Online store revenue
first month

~1,095

Products migrated & SEO-optimized

Automated marketing & ops skills

$37.2k

Legacy invoices backfilled · 42 companies

How that 3× was measured: Shopify storefront revenue in the first month after the May 21, 2026 launch, against the legacy web store over the month before it. That is the online channel only — not total company revenue. Mike’s has run a retail counter and B2B accounts since 1959, and we don’t take credit for those.

Joe Riccuci and Tom Loebenstein at a table in a sunlit restaurant, mid-lunch. — Joe and Tom, June 2026

“Tom has been a game-changer for our business. We’re now growing faster than we ever have in 65+ years.”

Joe RiccuciOwner, Mike’s Beverages & Liquors · San Francisco

Mike’s Liquors’ original storefront: a dense orange template with a long category sidebar and a wall of red and blue notice text.

Beforewhen we started

Storefront speedSlow

Sales channelsOne

SEO / AI searchNone

Inventory & opsBy hand

The rebuilt Mike’s Beverages & Liquors storefront: a full-width Golden Gate Bridge photo headlined “Your beverage partner, delivered,” with Yelp and Google rating badges.

Afterlive May 21, 2026

Storefront speedFast

Sales channels6+

SEO / AI searchRanking

Inventory & opsAI-automated

The team’s AI operator

We gave the whole team AI access. By Slack DM.

Victoria is an in-house AI operator that lives in Mike’s Slack. The warehouse team messages her in plain English to run the store: change stock and prices, add products, send PDF invoices, update orders. No admin logins. No training. Every action is attributed to the person who asked, logged, and reversible.

Victoria-BotSlack · DM

Joe2:41 PM

can you add 5 stumptown nitro to inventory

VictoriaAPP2:41 PM

Done — Stumptown Cold Brew Nitro Keg (5G) is now 7 in stock (was 2). Reversible anytime. ✓

Rosa4:02 PM

send the PDF invoice for Odoo’s last order to my inbox

VictoriaAPP4:03 PM

Done ✅ — invoice for Odoo’s order #1246 ($2,025.28) emailed to your inbox as a PDF.

Mike’s Beverages & Liquors · Est. 1959 · San Francisco · B2B keg & bar programs

Yelp 4.6★ Google 4.5★ 180+ reviews mikesliquors.com →

Our Approach

Three layers from busywork to bottom-line.

Most small businesses buy point tools that don’t talk to each other. Deal-Won builds a system in three layers — so each piece compounds the others instead of adding another tab to your team’s screen.

Map

Where AI actually pays off — in dollars.

We shadow your team, inventory the tools you already pay for, and rank automation opportunities by estimated dollar impact. You leave with a roadmap — yours to keep whether you hire us or not.

Build

How the system thinks before it acts.

We design the decision logic and wire AI agents and workflows into the tools you already pay for — HubSpot, Shopify, Slack, Gmail, and the rest of your stack. We set the rules for what AI handles, what gets escalated to a human, and what never reaches a customer without review.

Run

What ships, runs 24/7, and earns.

Lead routing and CRM cleanup. Email, SMS, and voice handling. Ecommerce and post-purchase flows. Internal reporting and ops. We monitor, tune, and report in dollars saved or earned — not open rates.

If your team’s drowning in manual work, this is how we get them out.

What We Do

AI Built for Revenue & Operations Teams

From first automation to a full AI-driven revenue engine, Deal-Won meets you where you are.

AI Readiness Assessment

A structured audit of your funnel, ops, and tech stack — plus a ranked roadmap of automations by estimated dollar impact.

Custom Automation Builds

We design, deploy, and maintain AI workflows across HubSpot, Shopify, Slack, Gmail, and 200+ tools your team already uses.

Customer Channel Automation

AI agents and workflows that absorb routine inbound across voice, SMS, email, and chat — so your team stops answering the same questions and starts closing.

AI-Powered CRM & Sales Ops

Lead scoring, enrichment, automated follow-up, and AI meeting prep — so your reps get back to closing.

Prospecting & Data Tools

Custom LinkedIn Sales Navigator-style crawlers, ICP list-builders, and dataset scrapers that turn public signals — hiring, funding, tech installs, news — into ranked outreach lists wired straight to your CRM.

Shopify & Ecommerce Automations

Product content, merchandising, personalization, and post-purchase flows that lift conversion and repeat revenue.

Fractional AI Consulting

Senior operator expertise on a fractional basis — strategy, vendor selection, and hands-on build support.

Not sure where AI will pay off fastest?

Book a free AI assessment and leave with a ranked list of automations by dollar impact.

Book AI Assessment

FAQ

Common Questions

What to expect before you book your free AI assessment.

What does the free AI assessment include?

A 30-minute working session on your stack and workflows, followed by a written roadmap of the top automation opportunities ranked by estimated dollar impact. Yours to keep either way.

How quickly will I see dollar impact?

First automation is typically live inside 30 days. Measurable savings or revenue lift usually show up inside 60 days. We track it in dollars, not vanity metrics.

Do we need a huge tech stack to benefit?

No. Most clients already pay for HubSpot, Shopify, Google Workspace, or Slack — we layer AI into the tools you already own before recommending anything new.

Is this going to replace my team?

No. The goal is to take repetitive, low-judgment work off your team's plate so they focus on closing deals, serving customers, and growing the business.

About

Hi, I'm Tom.

Seven years building B2B revenue engines, leading teams, closing enterprise deals at Therma and Glacier Grid, and contributing to $29 million in seed and Series A funding.

What I kept seeing on every team I led: smart people drowning in manual work. Reps pasting data between tools. Ops leaders rebuilding the same report every Monday. Founders answering the same customer question for the tenth time that week.

Deal-Won is now focused on AI-driven growth and automation consulting — designing AI systems that plug directly into the tools your team already uses. Fewer hours on busywork, more dollars on your bottom line.