SaaS & Hospitality Tech CPG Services About
B2B Sales Consulting

Close More Deals.
Grow Faster.

Deal-Won builds pipeline, sharpens your CRM, and turns your sales stack into a revenue engine — increasing win rates by 25%+.

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3×
Average new business revenue growth per year
$10M+
In deals personally closed
$29M
Seed and Series A funding contributed to
7 yrs
B2B SaaS experience
✓

Fractional sales leadership available — senior expertise without the full-time cost

Industries

Deep Expertise Where It Counts

Seven years selling at the intersection of food, technology, and consumer brands. I know the buyers, the objections, and what it takes to close.

SaaS & Hospitality Tech

From IoT sensors and energy management to operations software and food safety platforms — I've spent years closing deals with restaurant operators, hospitality groups, and multi-unit franchises.

Restaurant Tech IoT / SaaS Enterprise Food Safety
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CPG

Consumer packaged goods brands need a different kind of sales motion — one built around distribution channels, retail buyers, and velocity. I bring a GTM approach tailored to CPG growth at every stage.

CPG Distribution Retail GTM Strategy
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What We Do

Built for Revenue Teams That Want to Win

Whether you're building from the ground up or optimizing an existing motion, Deal-Won meets you where you are.

Sales Strategy

Define your ICP, sharpen your positioning, and build a repeatable go-to-market motion that drives predictable revenue.

Pipeline Development

Audit your funnel, eliminate leaks, and implement a proven system for turning prospects into closed deals — faster.

Sales Coaching

One-on-one and team coaching to sharpen discovery, objection handling, and closing skills across your entire sales org.

Process & Playbooks

Document your winning sales motion in structured playbooks that onboard reps faster and keep your team aligned.

Fractional Sales Leadership

Senior VP-level sales leadership on a fractional basis — ideal for startups and growth-stage companies scaling their revenue org.

Sales Enablement

Pitch decks, one-pagers, battle cards, and email sequences that arm your reps with the right content at every stage.

Tom Loebenstein

About

Hi, I'm Tom.

My path to sales consulting started with an obsession — not with spreadsheets, but with human performance. Fresh out of college, I was deep in the world of health biohacking and longevity, fascinated by the cognitive effects of bulletproof coffee. That passion drove me toward the coffee industry, where I spent time at Equator Coffee (a B Corp) learning the business from the ground up.

From there I joined Joyride Coffee, working with tech companies across the country and helping them reduce waste with stainless steel keg systems. I ranked #1 in sales multiple quarters and built partnerships generating $100K+ in monthly revenue.

In 2020, I made the leap into tech. I joined CoInspect (digital food safety) which became Therma° (IoT temperature monitoring for restaurants and schools) and eventually GlacierGrid (energy and equipment management for the food industry). Over seven years, I went from closing the company's largest enterprise deals to leading as Director of Sales — driving 3× revenue growth and contributing to $29M in Seed and Series A funding.

I live at the intersection of food and technology. I know what it takes to build a repeatable sales motion from scratch, architect a HubSpot CRM that reps actually use, and coach a team to close deals they didn't think they could win.

Enterprise & Mid-Market B2B Sales
Fractional Sales Leadership (Player-Coach)
HubSpot CRM Architecture & Automation
GTM Strategy, Outbound Systems & Sales Enablement

Let's Talk

Ready to Close More Deals?

Book a free 30-minute discovery call. We'll talk about your current sales challenges and what a path forward looks like.

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Or reach out directly: tomloebenstein@gmail.com