In the Field
Real Experience. Real Conversations.
Years of conference floors, customer visits, and operator conversations across the SaaS and hospitality tech space — not theory, but firsthand selling.
From early-stage startups to growth-phase SaaS companies — building the sales systems, messaging, and processes that turn pipeline into predictable revenue.
Book a Free Strategy Call See All ServicesWhether you're a founder just starting to build a sales function or a VP trying to scale a team, Deal-Won helps you install the right processes for where you are now — and where you're headed.
You're founder-led and your first customers came through your network. Now you need a repeatable motion to find and close new business without relying on warm introductions.
You've hit product-market fit and you're building out a sales team. You need a playbook, a pipeline framework, and a coaching system that doesn't require the founder in every deal.
You're selling IoT, operations software, or tech platforms into food service and hospitality — and you need a sales approach that resonates with operators, not just IT buyers.
Most sales problems aren't about effort — they're about systems, messaging, and process.
I build the sales infrastructure that removes these bottlenecks — so your team closes more, faster, with less friction.
Fractional sales leadership and consulting tailored to the specific challenges of B2B SaaS — from first pipeline to scaled revenue engine.
Define your ideal customer precisely — industry, company size, buying triggers — and build a targeting plan that prioritizes your highest-conversion segments first.
Build outcome-based messaging that resonates with your buyer. Less "what we do," more "what changes for you" — tied to the metrics your prospects care about.
Build a repeatable, stage-gated sales process from first touch to signed contract — with qualification criteria, demo frameworks, and proposal templates.
Install pipeline hygiene habits and forecasting cadences grounded in real deal data — so leadership always knows where the number stands.
Call reviews, objection-handling workshops, and live deal coaching designed to accelerate rep ramp and raise the floor on your whole team's performance.
Embedded sales leadership without a full-time VP hire. I run your pipeline reviews, coach your reps, and build the systems your team will run on for years.
Years of conference floors, customer visits, and operator conversations across the SaaS and hospitality tech space — not theory, but firsthand selling.
Before consulting, I spent over seven years in B2B SaaS — as an AE, Senior AE, and Director of Sales — learning what actually moves deals forward.
At GlacierGrid, I served as Director of Sales, building the sales org and GTM motion for an IoT energy management platform targeting restaurant operators. At Therma, I was a Senior AE closing multi-unit restaurant and hospitality accounts. Earlier, at Joyride, I spent three years in B2B sales developing the account management and new business skills that still underpin everything I do today.
I've contributed to $29M in Seed and Series A funding through demonstrated sales traction, and personally closed over $10M in deals. I know what "good" looks like in a SaaS sales org — because I've built it from the inside.
From early-stage IoT startups to growth-phase SaaS — I've built pipeline, built teams, and built revenue. Now I help other companies do the same.
Book a free 30-minute strategy call. We'll talk through where your pipeline and process stand today — and what it would take to hit your next growth milestone.
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